for Business Support Materials (BSMs)
Quality
Assurance
Standards
[Refer Section 7 of Rules of Conduct for Amway Business Owners]
INDEX
1) INDEX 02
2) Amway India BSM Quality Assurance Standards 03
3) Devices / Sales Aids 04
4) Use of BSM Authorization Number 06
5) Mandatory Curriculum 07
6) Positioning the Amway Business Opportunity 14
a) Showing the Plan / Business Building 15
b) Time and Effort 17
c) Facts and Figures 17
d) Intellectual Property 18
e) Discussing Earnings 20
f) Describing Products 22
7) Participation with the ABO Training Provider
and/or Third Party Vendor and Purchase of BSM 23
8) Amway Business Environment 24
9) Third-party Materials 25
10) Websites 27
11) Disclosures 27
12) Speaker Rules 29
2 Quality Assurance Standards
Quality Assurance Standards 3
Amway India -
BSM Quality Assurance Standards
Amway believes that the use of memorialized BSM, and the use of other BSM
such as meetings and events, can be an effective tool in building an Amway
Business Owner’s business. The use of tools and teachings developed and/or
made available by successful ABO Leaders should impact the Amway Business
in a meaningful, measurable and positive way.
To further that goal, Amway has created these BSM Quality Assurance Standards
(QAS) which set forth the requirements and standards that are applicable to
all BSM, and to all ABOs in the conduct of their Amway Business. The QAS is
divided into two sections:
(1) Program Standards, which contain the mandatory processes and
requirements related to BSM, and
(2) Content Standards, which detail the standards and requirements relating
to the subject matter, messaging, content and material within the BSM.
Specific provisions within the QAS apply only to those ABOs who meet the
qualification criteria to create, promote, sell, distribute or offer BSM for sale
(ABO Training Providers), and these provisions are marked accordingly.
Please note that the requirements and standards included in the QAS cannot
possibly cover every aspect or situation that may be encountered regarding
BSM review or other situations requiring compliance. Amway, however,
believes that these standards, combined with the Amway Rules of Conduct and
the Amway BSM Policy, are essential to protect and enhance the reputation of
Amway and Amway Business Owners.
4 Quality Assurance Standards
Amway India-Program Standards
Devices / Sales Aids (Applicable to all ABOs)
Events and Functions (Applicable to all ABOs)
All promotion, sales and distribution of BSM must comply with the Amway
Rules of Conduct and the Amway BSM Policy established for all ABOs as those
documents may be amended from time to time. The Amway Rules of Conduct
and the Amway BSM Policy are incorporated into these Program Standards by
this reference.
The use or sale of devices and other sales aids that are designed to directly support the sale of Amway products
and services are only allowed with advance written authorization by Amway India.
All ABOs that offer, sponsor, provide access to, or
are otherwise associated or involved with meetings,
functions, and/or events must ensure that such
meetings, functions and events comply with the
relevant Standards for Events and Functions set forth
below.
Upon request from Amway, ABOs must provide
advance information and details regarding the
meetings, functions and events they intend to offer,
sponsor, provide access to, or with which they are
associated or involved.
ABOs must ensure that all speakers at the meetings/
functions/events comply with the Content Standards
portion of the QAS.
Those ABOs selling BSM must have a standard refund
policy that complies with Section 7.5 of the Rules
of Conduct. In addition, they must have a dispute
resolution procedure that requires the ABO to use
its best efforts to resolve in good faith any disputes
with a BSM purchaser, and to submit any unresolved
disputes to the dispute resolution procedure in
Section 11 of the Rules of Conduct. The refund policy,
dispute resolution procedure, and the responsible
person for returns, must be clearly communicated
to the purchaser prior to any BSM sale. In the event
such terms do not include the responsible person for
returns, the seller shall be responsible for handling
returns.
Standards for Events and Functions
All Meetings/Events/Functions must meet the
following basic standards:
• The venue should be presentable with basic
amenities like drinking water, enough number of
lighted washrooms, proper lighting in the hall and
outside, adequate ventilation, etc.
• Efforts should be made to ensure the availability
of proper seating for all participants/audience. A
maximum deviation of 5% from the authorized
seating capacity of the hall is permitted, unless
otherwise dictated by law or regulation.
• The audience should have clear visibility of the
proceedings on the stage either directly or through
screens with live feed.
• If using the seating area behind the stage, there
should be a live feed on the opposite side, for the
audience sitting there.
• Any BSM table offering BSM for sale, should be
outside the meeting hall.
• Provide good audio quality of presentations
throughout the venue.
• All required and applicable permissions and licenses
to be obtained from the concerned Authorities prior
to conducting the Meeting/Event/Function.
Quality Assurance Standards 5
Ticket language must include.
Front:
• Event
• Host name
• Date and time
• Location
• Ticket price
Reverse:
• Ticket price cannot exceed the indicated one.
• Terms of refund.
• Series of the ticket comply with the respective event.
• Persons under 18 shall not be allowed to come to Amway business meetings/events.
• Purchase of this ticket is optional, no results guaranteed.
• Organization name, contact telephone number, address.
Front or Reverse:
• “Purchase of this ticket is optional. No audio or video recording is allowed. While the techniques and
approaches suggested have worked for others, no one can guarantee that these techniques will work for you.
We hope, however, that the ideas presented here will assist you in developing a strong and profitable Amway
business”.
The following shall be clearly explained to the customer before ticket purchase:
• Purchase of this ticket is optional.
• No one can guarantee that these techniques will work for you.
• No audio or video recording is allowed.
6 Quality Assurance Standards
Requirements for BSM Packaging and
Use of BSM Content Review Number
All BSM must meet the requirements existing for the quality of production and reproducing of similar materials
produced by Amway itself.
Each authorized BSM must contain the following information:
• Information about ABO or the third party vendor producing the BSM, and edition including the dates
they were published or recorded.
• BSM title
• BSM author’s name
• BSM price
• Content Review Number and year authorized by Amway
• Mandatory BSM Disclosures (See Obligatory Disclosures Section)
This information specified above must be clear and intelligible; however the position on the BSM may vary
depending on the media type as below:
• CDs and DVDs
To be printed on the CD / DVD itself and on the cover.
• Printed Materials
To be printed preferably on the (back) cover.
• Audio recordings
To be spoken clearly at the beginning or the end of the recording.
• Video recordings
To be spoken clearly at the beginning or the end of the video.
A sticker with full legend might be used as well on CDs, DVDs and Printed Materials.
Audio and video-recordings duration approved by Amway as BSM cannot be less than 30 minutes.
Quality Assurance Standards 7
Mandatory Core Curriculum
(Applicable to ABO Training Providers)
Requirements
All ABO Training Providers who offer BSM for sale, use, or distribution must meet the Core Curriculum
Requirement set forth in this section. The requirements are intended to ensure that training is offered in all
three areas that are considered core to the Amway business.
The three core training areas are:
• Business Fundamentals: Accurately represent, teach and develop appropriate skills needed to help ABOs
reach their goals.
• Product Sales: Provide ABOs with necessary skills to effectively sell products.
• Sponsoring: Provide ABOs with the necessary skills to effectively sponsor new ABOs into the Amway
business.
To satisfy the Core Curriculum Requirement, ABO Training Providers must maintain at all times in its memorialized
BSM offerings, a Core Curriculum, and must include teachings consistent with the Core Curriculum at its
meetings and events.
Core Curriculum means a series of three or more BSM consisting of at least one Amway-approved BSM in each
of the three core training areas above. The BSM in the Core Curriculum must meet the educational objectives
and essential elements of the category it covers as set forth in the grid in Diagram A-1. When ABO Training
Providers offer any BSM for sale or distribution, it must also offer the Core Curriculum.
This may be accomplished in one of three ways:
1. Utilize Amway Materials Exclusively.
Amway will make available to all ABOs, free of charge, a Core Curriculum consisting of at least one approved
BSM in each of the three core training areas.
2. Utilize Self-Created / Sourced Materials Exclusively, approved by Amway.
ABO Training Providers may create and/or source (from third parties) its own Core Curriculum consisting
of at least one BSM in each of the three core training areas, and make them available to other ABOs.
ABO Training Providers may charge ABOs for such BSM provided that the charges meet all applicable
requirements and restrictions. The Core Curriculum BSM must be submitted for review and approval by Amway
in its discretion, to ensure that the BSM complies with the QAS and meets the educational objectives and
essential elements as specified in Diagram A-1 below.
3. Utilize a Combination of Amway and Self-Created/Sourced Materials, approved by Amway.
ABO Training Providers may elect to utilize a combination of BSM from Amway, and either self-created BSM or
BSM sourced by third parties, and make them available to other ABOs to meet the Core Curriculum Requirement
for all three core training areas. All BSM created or sourced by ABO Training Providers must be submitted for
review and approval by Amway in its discretion, to ensure that the BSM complies with the QAS and meets the
educational objectives and essential elements as specified in Diagram A-1 below.
8 Quality Assurance Standards
DIAGRAM A-1
Quality Assurance Standards 9
Requirements
To be compliant with the QAS, all BSM, regardless of form, must contain information and/or teaching in at least
one of the three areas that are considered to be core to the Amway business.
The three core training areas are:
• Business Fundamentals: Accurately represent, teach and develop appropriate skills needed to help ABOs
reach their goals.
• Product Sales: Provide ABOs with necessary skills to effectively sell products.
• Sponsoring: Provide ABOs with the necessary skills to effectively sponsor new ABOs into the Amway
business.
Mandatory Meeting Content
(Applicable to all ABOs)
ABOs that offer, sponsor, provide access to, or are otherwise associated or involved with meetings and/or
events falling within one of the categories below, must ensure that such meeting and/or event complies with
the Content Standards portion of the QAS, provides the Mandatory BSM Content as described in the previous
section, and provides the mandatory meeting content set forth below.
The Amway Product Display/Demonstration is mandatory for each of the meetings below and consists of a
display including a minimum of five Amway products (with at least one from each product category), plus
the live demonstration or video play back of an Amway-approved product demonstration that appears on the
Amway e-learning website.
Open Plan/Plan Preview Meeting
Open Plan/Plan Preview Meetings are those meetings with ten or more people in the audience that have the
objective of introducing the Amway Business to Prospects. The target audience is comprised of Prospects,
Customers and ABOs. The meeting shall be hosted by a Qualified Platinum and above.
The duration of the mandatory meeting content is approximately 75 minutes.
Mandatory Meeting Content – Open Plan/Plan Preview Meeting
The Open Plan/Plan Preview Meetings must contain the following elements:
1. Introduction (Approximately 5 minutes).
2. Amway Sales and Marketing Plan Presentation (Approximately 35 minutes), as per the media / tools
provided by Amway.
3. Amway Product Display/Demonstration (15 Minutes) to be presented by ABO leader or Amway Training
Staff.
4. Recognition (10 minutes).
5. Sharing of Success Stories (10 minutes).
Mandatory BSM Content
(Applicable to all ABOs)
10 Quality Assurance Standards
The following points must be covered during the meeting:
• Amway Credentials
• Zero cost to join the Amway business.
• Zero cost to renew the Amway business.
• 100% money back guarantee on products.
• Income is based on the sale of products.
• Income is based on effort and not based on position in Line of Sponsorship.
• Mandatory Disclaimers as defined in the QAS.
• Refund Policy for BSMs.
• Approved income claims.
Business Building Seminars
Business Building Seminars are those meetings that focus on how to build a profitable and sustainable Amway
business. The target audience is primarily ABOs but prospects may also attend. The keynote speaker for a
Business Building Seminar must be a Qualified Emerald or above. The duration of the meeting content is 3-4
hours.
Mandatory Meeting Content – Business Building Seminars
The Business Building Seminars must contain the following elements:
1. Motivation, Recognition – (20% of Meeting time).
2. Business Hygiene/Providing Clarity on important aspects of business hygiene. (10% of Meeting time).
3. Experience Sharing and Testimonials, Cardinal Rules. (10% of Meeting time).
4. BSM promotion (5% of Meeting time).
5. Company Credentials (Fact Sheet Presentation to be provided by Amway) and Growth Drivers (e.g. Gold
Forum, NPF, GIP, ALS, etc.) (5% of Meeting).
6. Business Building techniques by the Key Note Speaker (50% of Meeting)
a. New Business Builder activation with emphasis on reward vs effort.
i. Focus on skill enhancement to increase the group size with accurate representation of Amway
Sales and Marketing Plan.
b. Volume Generation.
i. Skill enhancement – servicing Customers to create new customers & generate repeat volume.
ii. Knowledge Enhancement – enhancing product knowledge by using Amway Training Platforms
(physical and virtual). Can be done by Amway Training Staff participation.
c. Topic of the Day. E.g. relationship management, emotional intelligence, nuances of team
management, etc.
7. Amway Product Display/Demonstration.
Major Function
Major Functions are those meetings that have the objective of recognition and motivation. The target audience
is comprised of ABOs and Prospects. The keynote speaker(s) at the Major Functions must be a Diamond or
above (must be at least a Qualified Emerald during the day of the event). The duration of the event is 5-8 hours.
Quality Assurance Standards 11
Mandatory Meeting Content – Major Function
The Major Function must contain the following elements:
1. Recognition Parade.
2. Reward vs effort presentation based on success story by ABO speakers (Qualified Diamonds & above only),
with a flair of personal experience.
3. Recognition of New Pins (if applicable) with a balance message to give a sense of reward vs effort.
4. BSM promotion (not more than 5% of the meeting duration).
5. Panel discussions to address current questions in mind/clear doubts.
6. Corporate presentation by Amway spokesperson.
7. Amway Product Display/Demonstration.
Major Functions may also have a separate Meeting for Leaders that is a focused group meeting reserved for
ABOs that have at a minimum achieved the Silver Producer level or higher. There can be no extra charge for this
meeting. Mandatory Content for the Meeting for Leaders is as follows:
1. Re-enforcement of best practices to maintain business hygiene. To be presented by Amway representative,
if available.
2. Senior ABO leader to re-enforce the idea of reward vs. effort.
3. Strategies & tools to increase productivity & profitability.
4. Methods to achieve the next / higher level.
5. Question and Answer Session.
Go Diamond Function
Go Diamond Functions are those meetings that have the objective of providing a higher level of teaching about
business building and business hygiene for ABOs who have reached certain Pin levels. The target audience is
comprised of ABOs who have reached the Qualified Silver producer level and up. The duration for Go Diamond
Functions is maximum of two days.
Mandatory Meeting Content – Go Diamond Meetings
The Go Diamond Meetings must contain the following elements:
General Meeting (Go Diamond)
Re-enforce best practices to maintain business hygiene (preferably by Amway representative).
Senior ABO Leaders Speaks about
• Rewards V/s Efforts.
• GOAL Setting & Action Planning.
• Retailing and Sponsoring Techniques.
• Importance of Consistency.
• Sneak Preview of Corporations Growth Drivers.
• Introduce them to Team Initiatives / Strategy.
• Amway Product Display/Demonstration.
12 Quality Assurance Standards
Go Diamond Functions may also have a separate optional Meeting for Leaders that is a focused group meeting
reserved for ABOs that have at a minimum achieved a certain Pin level. The target audience is Qualified
Emeralds or higher. There can be no extra charge for this meeting, and must be included in the time frame of
the Go Diamond meeting. Mandatory Content for the Meeting for Leaders is as follows:
1. Re-enforcement of best practices to maintain business hygiene. To be presented by Amway staff
representative, if available.
2. Senior ABO Leaders to teach on aspects of business which will foster:
a. Team bonding.
b. Business sustainability.
c. Enhance productivity.
d. Fast Track Growth.
e. Pin change (personal and group).
f. Strategies to increase profitability.
g. Senior ABO Leaders speak to the team in detail on the SWOT of the market.
3. Question and Answer session
Submission and Review of BSM
(Applicable to all ABOs)
Except as otherwise provided in the Amway Rules of Conduct, written policies, or other policies which Amway
may communicate from time to time, it is the responsibility of all ABOs that sell, offer for sale, distribute,
provide access to, or create BSM, to ensure that such BSM comply with the Content Standards portion of the
QAS, and be submitted to Amway for review and authorization according to the process stated below. The
review and authorization of BSM by Amway does not relieve the ABO of any liability related to compliance with
applicable laws including without limitation, laws relating to the use of intellectual property of third parties.
Memorialized BSM
• Pre-Submission Process
ABO Training Providers and/or those submitting BSM for review will make efforts to ensure that all BSM
submitted for review to Amway comply with the Content Standards portion of the QAS, and contain the
Mandatory BSM Content.
If BSM are submitted in a language other than English or Hindi, the ABO Training Provider and/or BSM submitter
shall submit an accurate English translation of the BSM and shall provide a Declaration stating that to the best
of his/her knowledge, the English translation is accurate to the original BSM.
• Submission Process:
1. ABO Training Provider and/or BSM submitter will submit a digital copy of the BSM for which authorization
is requested, together with any written summary, and the general details of the BSM to the contact
person or department designated by Amway.
2. Amway will, at its election, review the submitted BSM for compliance, authorize the BSM without review,
or reject the item if it is not a BSM.
3. Once the BSM is authorized, Amway will assign a Content Review Number (CRN) to the BSM and notify the
Quality Assurance Standards 13
ABO Training Provider and/or BSM creator of the authorization. The BSM is formally authorized by Amway
for promotion, sale and distribution to ABOs (and/or prospects, as the case may be), only with the CRN
placed on the BSM.
4. In case there is a violation of the QAS found by Amway during the review process, the BSM will be rejected.
However, if permitted by the authors and those holding the applicable rights to the BSM, the ABO Training
Provider and/or BSM submitter may edit the BSM accordingly and resubmit it for review approval.
The BSM may not be promoted, sold, or distributed to ABOs or Prospects until the BSM is formally
authorized by Amway and contains a CRN.
Meetings and Events BSM
• Pre-Submission Process
In advance of the meeting or event, the ABO Training Provider and/or anyone sponsoring or involved in the
organization of the meeting or event, will make efforts to ensure that the content of the meeting or event will
comply with the Content Standards portion of the QAS, and that the Mandatory BSM Content will be provided.
There is no pre-approval or pre-authorization process for content of meetings or events.
• Audio/Video Recording Requirement:
The ABO Training Provider and/or anyone sponsoring or involved in the organization of the meeting or event,
must create an audio or video recording of such meeting or event as stated below. The recording must capture
the entire content of the meeting or event, and must be of sufficient quality to enable Amway to conduct a
review against the QAS of the event or meeting.
• Submission Process:
OPEN MEETING (with an audience of 10 people or more).
1. The Host Platinum has an option to upload the unedited audio / video recording, of the Open meeting, for
review on www.sendbsm.com, within 15 days of the meeting.
2. In case the meeting is hosted by a leader designated by the Platinum, it is the responsibility of Platinum to
ensure that the meeting is uploaded through the Qualified Silver Producer & Up.
3. The meeting recording can also be submitted in person to the nearest Amway office.
4. The upload, for the meeting, must be as per the detailed process shared by Amway India.
ALL OTHER MEETINGS AND EVENTS
1. An Audio and/or Video (with audio) recording of the meeting needs to be manually submitted to the
nearest Amway office.
2. The required video recording must be submitted to the Amway office within 15 days after the completion
of the event.
14 Quality Assurance Standards
Amway India-Content Standards
BSM content cannot be false, misleading, inaccurate, or deceptive.
BSM content must be consistent with the Amway Rules of Conduct and the
Amway BSM Policy as the same may be amended from time to time. The
Amway Rules of Conduct and the Amway BSM Policy are incorporated into the
Content Standards by this reference.
Positioning the Amway Business Opportunity
(Applicable to ALL ABOs and to ABO Training Providers)
FOR CONTACTING AND INVITING – DETERMINING INTEREST
Materials in this category are designed to determine the level of interest in the Amway Business Opportunity
and not used to show or explain the Amway Sales and Marketing Plan. These Materials should not suggest this
is anything other than the Amway Business Opportunity.
DESCRIBING THE AMWAY BUSINESS OPPORTUNITY
The Amway Business must be presented as an opportunity to earn income through the retailing of products
and the sponsoring and mentoring of others to do the same. It is a business including products and product
education, distribution, sales, customer service and the Amway Sales and Marketing Plan.
The Amway Business should not be referred to as anything other than the Amway Business Opportunity. It
must be clear that the ABO Training Providers and any third parties that supply BSM do not supply the business
opportunity but only supply optional Business Support Materials, support and community.
Using a deceptive synonym for Amway is not allowed (see examples in Speaker Rules (Section 2 (1) “Amway’s
Role”).
Any representations of Amway earnings and/or bonuses from the Amway Sales and Marketing Plan must be
consistent with, and no greater than, the appropriate earnings figures as published by Amway from time to
time. Earnings and Amway Sales and Marketing Plan materials must have the appropriate, required disclosures.
It must be made clear to the Prospect that Amway provides the following:
• The ABO contract (rights and responsibilities).
• Amway Sales and Marketing Plan which includes:
• Sales and marketing (and their administration);
• ABO Rewards (and their administration);
• ABO Recognition (and its administration);
• The products, product education, product support.
• Distribution (products and services).
Language that states or indicates that success or income is guaranteed is not allowed.
Quality Assurance Standards 15
Showing the Plan/Business Building
(Applicable to ALL ABOs and to BSM)
All income representations must be limited to income earned from the Amway Sales and Marketing Plan,
and not from any other source. The income representations must provide realistic, not exaggerated, income
potentials. Income representations at various levels of achievement must be consistent with, and no greater
than, the appropriate corresponding income figures published by Amway from time to time for various levels
of achievement.
When describing the Amway Sales and Marketing Plan, the roles of a balanced business (ABO retail sales,
personal use, and sponsoring) must be accurately explained.
• ABO Retail Sales – Selling to customers is a great way to earn immediate income, and is a requirement
to earn additional bonuses under the Amway Sales and Marketing Plan.
• Personal Use – When showing the Amway Sales and Marketing Plan and in discussing it with anyone,
personal use of products must be characterized as a way to learn about the products and develop personal
experience that may be useful in the marketing of the products. Money saved through personal use is not
income and must not be represented as such. Implying that the business is a wholesale buying club is not
allowed.
Implying that a successful Amway Business can be built solely on personal consumption is contrary to the
Rules of Conduct as having customers is an essential component of the Amway Sales and Marketing Plan.
• Sponsoring –Income is not earned from the act of sponsoring. Stating or implying that an ABO
can be successful or earn bonuses solely from the act of sponsoring others is not allowed.
When describing sponsoring, proper emphasis must be placed on the importance of a prior or existing
personal contact. Sponsoring may support ABO to build a successful business.
The Amway Sales and Marketing Plan does not compensate ABOs for the act of sponsoring. Compensation is
earned when products are sold to customers. To imply that an ABO can be successful by merely sponsoring
others is an inaccurate representation of the business opportunity.
SELF-IMPROVEMENT PROGRAM
Presenting the business primarily as a self-improvement program, e. g. to improve yourself, save your marriage,
or improve relationships with your family or others, rather than a for-profit business is a misrepresentation of
the business. That would imply that the primary activity in the business is something other than generating
profit. The self-improvement aspects of the business are intangible and should be presented in that context.
EQUAL OPPORTUNITY BUSINESS
The Amway Business must be presented as an equal opportunity business and does not exclude people due to
personal beliefs, political affiliations, ethnic background or racial origins.
16 Quality Assurance Standards
Content Permitted
Requirement:
It must be clear that whatis being described or offered is the Amway Business Opportunity.
Content options permitted (some examples):
• The Amway Business Opportunity.
• The Amway Business.
• The Amway Sales Plan.
• The Amway Sales and Marketing Plan.
Additional content permitted with appropriate context or description. To be used only in
conjunction with Amway Business Opportunity (some examples):
• Independent commerce.
• Personal commerce.
• ABO business model / opportunity.
• Business Opportunity.
• Free enterprise opportunity.
• Independent business.
• Direct selling opportunity.
• Distributorship Opportunity with immense potential.
• Build clientele, and sponsor others to do the same.
• Expand your business by supporting key people.
Content NOT Permitted (some examples)
• Internship program.
• Savings plan.
• Tax shelter.
• Wholesale buying club.
• Franchise.
• Virtual mall / Internet Store.
• Sponsoring company.
• Use of terms like ‘Financial / trading project’ or ‘project’, ‘program’, ‘concept’, ‘Business idea’ or ‘idea’ while
referring to the Amway Business opportunity.
• Financial or investment seminar.
• Class / Workshop seminar or e-seminar.
• Ground floor opportunity.
• If you don’t like selling, this business is for you.
• All you have to do to go Diamond is to find six people and sponsor them.
• Employee, agent, e-commerce ABO, or legal representative (as a synonym for ABO).
• Amway is just a supplier.
• ABO "outsources" administrative support.
• "Get rich quick" scheme.
• Guarantee of success.
• Diminish time and effort.
• "Risk-free", “investment-free” opportunity / business.
Quality Assurance Standards 17
• Employment opportunity.
• Retirement programme.
• Mentorship program.
• Consumer Network / Organization.
• Prosumer / Consumer / Customer (as a synonym for ABO).
• Pipeline.
• No (product) sale required.
• To describe Amway as the (support) system.
• Market research.
• Job interview or set up an interview.
• Job application documents.
• Cheaper shopping.
• Vendor (as a synonym for Amway).
• One of many partners (when used to describe the Amway Business).
• Web Portal Provider.
• Customer Registration except as it may relate to registration of Preferred Customers with Amway.
A guarantee of success is not allowed.
Each ABO has complete freedom in determining the number of hours worked and in scheduling those hours.
Mandatory quotas of appointments, calls, etc. are not allowed.
Anything, including statements, statistics, direct quotations, and other information, used to promote the
business or the Amway products must always be truthful, accurate and not misleading. In addition, with the
exception of speeches and audio recordings, all BSM must have statistics substantiated within the BSM at the
point of use, citing both the source and date of the statistic.
CORPORATE INFORMATION
Corporate statistics, rankings, and historical information should be consistent and not vary from what is
currently presented by Amway. Using proprietary and/or confidential Amway or Alticor Inc. information in any
form or medium is not allowed.
FOUNDING FAMILIES
References to the DeVos and Van Andel families should be made only in conjunction with
the ownership of Amway Corporation and the Alticor family of companies, including Amway.
References to any of the private projects, businesses, and philanthropy of the Van Andel and DeVos families
must always be accurate and with a clear distinction between those and Amway and the Alticor family of
companies.
STATISTICAL INFORMATION
Graphs, visuals, quotes, and references to statistical data must be substantiated from an identified, credible
source and dated currently (no more than three years).
Facts must be applicable to the intended market.
PRODUCT COMPARISON
Price or product comparisons have a potential to become delicate and sensitive issues. Therefore price or
product comparisons are prohibited because of the risk level and need for substantiation.
Time and Effort
Facts and Figures
18 Quality Assurance Standards
Quotes
Quotes from the speeches of other ABOs and/or Amway employees specifying their names as well as the facts
from success stories of well-known Amway Leaders can be used only after prior authorization of them.
Test results performed by respective publications in mass media may be quoted, but results cannot be
characterized as an endorsement.
Health or medical associations or similar bodies cannot be cited as a source in connection with NUTRILITE™
products.
USING COPYRIGHTED MATERIAL
ABOs shall not copy, distribute or in any other manner use copyrighted materials from a third party or produced
by Amway or Alticor Inc. without proper written assignment, license or other permission by the owner or
through applicable laws that permit the use. Any written permission obtained shall be retained by the ABO
and produced to Amway upon request.
Copyrighted materials include, but are not limited to: music; books; magazines; articles and other writings,
including excerpts and translations; speeches; photographs, artwork, including clip art on the Internet;
websites; blogs, and other social media posts; videos, movies, plays; sculptures, buildings, 3D forms; and
computer software.
All Amway-produced materials are copyrighted and may not be used or reproduced in whole or in part without
prior written authorization of Amway.
A Special Note About Music: Music reproduced, altered, played, performed, recorded, broadcast or streamed
via the Internet cannot be used in connection with BSM without a proper written assignment, license, or other
permission of the owner or through applicable laws that permit the use. MORE THAN ONE LICENSE IS OFTEN
REQUIRED WHEN USING RECORDED MUSIC. Any written permission obtained shall be retained by the ABO and
produced to Amway upon request.
A copyright owner may grant only limited rights. Those rights may be limited in several ways, including in time,
use, territory or media. Therefore, a license to use copyrighted material in one situation may not include the
right to use the same material in another situation. You are responsible for confirming that your use is covered
by the permission granted.
Tips For Avoiding Mistakes:
1. Do not assume materials on the Internet are available for copying without permission. Internet postings
may be subject to copyright. This would include re-use of materials submitted by visitors to an ABO site.
If you want to republish or re-use material posted on your site, such as republishing a customer quote in
promotional materials, you should seek permission.
2. If you permit content to be posted on your website, the conditions for posting of materials by others
should comply with these restrictions on BSM, including prohibition of posting BSM without approval of
Amway.
3. Purchasing music online does not mean the purchaser can use the purchased music for any purpose. For
example, you may need to obtain additional licenses to use the music in connection with BSMs, such as in
videos, or for use on the Internet.
4. Quoting even a small portion of a copyrighted work may violate the author’s copyright. Obtain written
permission before using the writings or speeches of other people.
Intellectual Property
Quality Assurance Standards 19
5. Even if Amway has obtained a license to use a copyrighted material, it does not necessarily mean that the
license extends to an ABO’s use of the material.
AMWAY-PRODUCED MATERIALS
All Amway-produced materials are copyrighted and may not be used or reproduced in whole or in part without
the authorization of Amway. To the extent that BSM incorporate Amway-produced materials, the notice "©
(insert year of creation) Amway India Enterprises Pvt. Ltd." should be maintained or added to that section of
the BSM.
AMWAY EMPLOYEES
Presentations by employees or representatives of Amway or Alticor Inc. may not be recorded, distributed, or
sold in whole or in part without prior written authorization of Amway.
RIGHTS OF PUBLICITY
ABOs shall refrain from using an individual’s likeness, including his or her name, photograph, image or voice,
without written permission of the individual. The ABO shall maintain the written permission and produce it to
Amway upon request.
Like copyright permissions, publicity permissions may be limited in several ways, including time, use, territory
or media. Therefore, permission to use a person’s image in one situation may not include the right to use the
same image in another situation. You must confirm that your use is covered by the permission granted.
The following are common situations where publicity rights may arise:
1. A photograph contains the images of a number of individuals. The photographer provides written
permission to the ABO to use the photograph. You also should obtain the written permission of the
individuals in the photograph to use their image (e.g. a model release).
2. A celebrity appears at an ABO event to provide a motivational speech and provides permission for the ABO
to record the speech. That permission would not automatically include the right to use the celebrity’s
name in promoting the business or for other purposes.
PROPER TRADEMARK USE
ABOs shall not copy, distribute or in any other manner use trademarks of a third party or Amway or Alticor
Inc. without proper written assignment, license, or other permission by the trademark owner. The written
permission shall be retained by the ABO and produced to Amway upon request.
Amway or Alticor corporate-owned trademark and logo artwork, product photos, and corporate-related images
shall be obtained only from approved corporate sources as specified by Amway and must be used in accordance
with Section 9 of the Amway Rules of Conduct.
Trademarks Are Proper Adjectives – A trademark is a proper adjective (never a noun), and it should
be followed by the generic (or common descriptive) name of the product. Amway and Alticor’s standard
corporate style is to display trademarks in all capital letters in text, or in stylized, bold or distinctive type.
The generic name should be set forth with initial capital letters.
Examples: NUTRILITE™ Supplements and ARTISTRY™ Polishing Scrub.
Trademarks should not be Pluralized – Since trademarks cannot be nouns, do not use them in the plural
form. Instead, pluralize the common nouns they describe.
Examples: AMAGRAM™ Magazines and PERSONA™ Soaps.
Trademarks should not be used in the Possessive Form – Trademarks should never be used in the
possessive form, unless the trademark itself is possessive.
Examples: Correct: We enjoy using AMWAY™ Products.
Incorrect: We enjoy using AMWAY’s Products.
QUALITY OF MATERIALS
All materials shall produce a professional and pleasant visual, tactile and / or audio experience for the user.
20 Quality Assurance Standards
Discussing Earnings
INCOME
Direct or indirect earnings representations must be truthful, accurate, and not misleading and must only reflect
the income available or earned through the Amway Sales and Marketing Plan. All other sources of income are
to be excluded.
Describing income as continuing (or any synonym of it) without including the requirement for continued effort
and/or meeting qualifications is not permitted.
All income representations must provide realistic, not exaggerated, income potentials. Income representations
at various levels of achievement must be consistent with, and no greater than, the appropriate corresponding
income figures published by Amway from time to time for various levels of achievement.
ABOs may make income representations of their own personal Amway income provided that they are truthful,
accurate, and not misleading, only reflect income earned through the Amway Sales and Marketing Plan, and
include the proper disclosure from the Obligatory Disclosures section of the QAS.
Lifestyle representations may be used if they provide realistic, not exaggerated, income potentials, contain the
proper additional disclosures, and reflect the actual lifestyle of the ABO depicted in the representation accrued
as a result of building a successful Amway business. Lifestyle representations that are not limited to that which
is obtained solely through the Amway business may be allowed by Amway at its sole discretion provided that
the mandatory Lifestyle Disclosure from the Obligatory Disclosures section of the QAS is used.
No representation that income is guaranteed or assured is allowed.
All income representations must provide realistic, not exaggerated, income potentials and lifestyle
expectations.
FULL TIME BUSINESS
It must be clear that generating income through the Amway Sales and Marketing Plan requires time and effort.
ABOs should not be encouraged to leave their traditional occupation to operate their Amway business full
time unless they have been able to achieve a certain sustainable level in the business. The Amway Business
Opportunity does not guarantee income for life.
RETIREMENT
The Amway Business does not offer "retirement" in the traditional sense, because it requires ongoing effort
and qualification to maintain earnings. It can only produce income as long as it is actively operated.
INHERITANCE
Income from the Plan is not “willable” or “inheritable”. The Amway business must continue to be actively
operated and promoted to meet monthly and annual criteria to generate income.
An Amway Business may be inherited. As long as the person(s) taking over the business continues to achieve
qualifications under the Amway Sales and Marketing Plan, they can also continue to achieve income, rewards
and awards.
One of the attributes of the Amway Sales and Marketing Plan is the ability of an ABO to build and establish a
substantial business and then pass it on to his heirs or beneficiaries.
TAX BENEFITS
Stating or implying that the Amway Sales and Marketing Plan and/or business is a method of tax reduction or
tax relief is not allowed.
Quality Assurance Standards 21
Content Permitted
Requirement:
It must be clear that what is being described is income generated from the Amway Sales and Marketing Plan.
Amway offers an opportunity, not a guarantee. There are no guarantees that one will achieve a particular level
in any particular time frame, as results are individual and vary widely.
Content suggestion permitted (some examples):
• Amway Sales and Marketing Plan income.
• Sales and Marketing Plan offered by Amway.
Additional content permitted with appropriate context or description. To be used only in conjunction with
Amway Sales and Marketing Plan (some examples) :
• Performance Bonus income.
• Personal bonus income, group bonus income, and available Retail Profit.
• Performance-based income.
• Sales incentives.
• Immediate income potential with opportunity for full time business activity.
• Customizable income potential.
• Outstanding income / earnings potential.
• Rich, wealthy, millionaire (if true) as a result of building a successful Amway business.
• Financial flexibility Earnings and/or bonus representations exclusively based on your own personal
experiences.
• Ongoing income is acceptable with saying or implying ongoing effort.
• Inheritable business (Term can be used as long as it is clear the Amway Business, not the income, can be
inherited.(“Your independent business is an asset you can pass on to your heirs, subject to the Amway
Rules.”).
• Maintainable income/bonuses (Term can be used as long as it is clear that income is based on product
sales and not guaranteed. "If you build and maintain a strong ABO organization meeting the Amway Sales
criteria, you can receive maintainable income based on sales of that whole group.")
• Ongoing income / bonuses (Term can be used as long as it is clearly stated that income is based on
product sales and not guaranteed. "If you build and maintain a strong ABO organization meeting the
Amway Sales criteria, you can receive ongoing income based on sales of that whole group.")
• Sustainable income/bonuses (Term can be used as long as it is clearly stated that income is based on
product sales and not guaranteed. "If you build and maintain a strong ABO organization meeting the
Amway Sales criteria, you can receive sustainable income based on sales of that whole group.")
• Long-term income/bonus (The term can be used as long as it is clearly stated the income depends on longterm
effort, on continuing product sales and is not guaranteed. "If you stay active in this business over the
long term, you can receive long-term income".
• Low risk (free to join and freedom to exit).
Content NOT Permitted (some examples)
• Risk free, no investment, no risk, secure / safe.
• Success or profit guaranteed or assured.
• Setting time frames on income.
• Tax shelter.
22 Quality Assurance Standards
• Residual, passive, or recurring income.
• Royalties or endorsements.
• Never work again, always on vacation or always travelling. Freedom from work, statements like - we are
“free” or have “freedom”.
• The money saved in personal use represented as income.
• Permanent income.
• Retirement money, retirement.
• Guaranteed income.
• “Get Rich quick” opportunity.
• Easy income.
• Use of the terms “financial freedom”, “economic freedom”, “financial security”, and “financial
independence”, “rich”, “wealthy”, or “millionaire” with prospects are indirect income representations and
cannot be used. Some alternative phrases that would be appropriate are: “achieving your financial goals”,
”financial flexibility”, or “financial growth”.
• Describing income or the business opportunity as leading to “security” or being “secure” is a
misrepresentation of the Sales Plan.
Claims for Amway products must be used verbatim from official Amway India sources and cannot be altered/
modified in any way.
Content Permitted
Requirement:
Statements on Amway products may only be taken verbatim from official Amway literature and official Amway
Websites intended and approved for use in the respective market.
• Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand (Footnote
“Source Euromonitor International Limited; Vitamins and Dietary Supplements, World, GBN, Retail Value
RSP, % breakdown, 2013.”)
• ”ARTISTRY™ is among the world’s top five, largest-selling, premium skincare brands (Footnote
“Source Euromonitor International Limited; Beauty and Personal Care 2014, Premium Beauty and Personal
Care and Premium Skin Care category and subcategory; global 2013 value RSP”.
• Biodegradable products (relative to specific products).
Content NOT Permitted (some examples)
• Statements on illness / disease.
• Medical claims.
• Analysis, diagnosis.
• Erase signs of aging.
• Direct or implied statements regarding Cure / treatment / relieving symptoms.
• Prevention (in conjunction with illness / disease).
• Prescribing.
• Bio-products.
• Ecological products.
• Herbal.
Describing Products
Quality Assurance Standards 23
Participation with the ABO Training Provider
and/or any Third Party Vendor and Purchase
of BSM
The primary business relationship of an ABO in the Amway business is with Amway. To imply otherwise is
inaccurate and misleading.
PARTICIPATION AND PURCHASE ARE OPTIONAL
Participation with an ABO Training Provider and / or any third party vendor and the purchase of BSMs must be
presented as optional and not a required component of building an independent Amway business.
Participation with an ABO Training Provider and/or third party vendor may assist an ABO to build a successful
business, however it is not a guarantee to success.
Suggesting that any material(s) other than the Amway Business Starter Guide is required or must be purchased
to register as an ABO is not allowed.
FINANCIAL RESPONSIBILITY
Encouraging financially irresponsible activities as a means to purchase BSM or attend events is not allowed.
Financially irresponsible activities include (but is not limited to) stating or implying:
• Necessary to “invest” money to purchase BSMs or attend events.
• BSMs/Tools are required to “build” an Amway Business.
• Money spent on BSM as an investment opportunity.
OTHER BUSINESS OPPORTUNITIES
BSM cannot be used to promote any other business opportunity than the Amway Business.
Content Permitted (some examples)
Requirement:
It must be clear that purchase of BSM or other materials, or participation with a ABO Training Provider and/or
another third party vendor is optional.
Content suggestion permitted (some examples):
• ABO Training Provider and / or third party vendor.
• BSM system / program / team.
• Many ABOs find it helpful to purchase and use optional BSM. The amount of materials an ABO purchases
should be commensurate with the size of his or her Amway Business. ABOs who offer these materials may
profit from their sales.
• Additional content permitted with appropriate context or description. To be used only in conjunction with
a clear explanation of the optional nature of tools (some examples):
• BSM Program.
• Professional Development Program/Materials.
• Business Support and Training System.
• Business Development System.
• Training Organization / System.
24 Quality Assurance Standards
• Support System.
• Support Team.
• Entrepreneurial Development Program.
• ABO Training Provider and / or third party vendor provide training, education, motivation, development
and support.
• ABO Training Provider and / or third party vendor offers an environment that can help you learn about and
grow your Amway Business.
Participation with the ABO Training Provider and/or Third Party Vendor and purchase of BSM.
Content NOT Permitted (some examples)
• Stating or implying a guarantee of success from participation with a ABO Training Provider and / or third
party vendor.
• Stating or implying the ABO Training Provider and / or third party vendor is the only source available for
training or support.
• Stating or implying that participation with a ABO Training Provider and/or third party vendor is a required
component of operating an Amway Business.
• Implying that an ABO must follow all the steps of the System or purchase all recommended BSM in order
to succeed.
• Grouping the cost of BSM as an initial registration fee.
• Mandatory participation.
• Spiritual counselling.
• Financial counselling.
• Encouraging financially irresponsible activities as a means to purchase BSM or attend events.
• Characterizing money spent on BSM as an investment opportunity.
• Equating BSM to system of secondary and higher education is not allowed.
The Amway Business must be presented as an equal opportunity business. Promoting religious, political causes
or other issues of a personal nature in the Amway Business environment is not permitted.
SPIRITUAL/RELIGIOUS COMMUNICATIONS
Spiritual references are not allowed.
Prayer/Worship services can neither be offered, presented nor promoted as part of the Amway Business.
Demeaning, disparaging, or sarcastic remarks about any religion or system of belief are not allowed.
MORAL/SOCIAL COMMUNICATIONS
Disparaging statements regarding Amway, Alticor Inc., any of their affiliates, employees, ABOs, or other ABO
Training Providers and / or third party vendors are not permitted.
Using the business platform to express personal beliefs that are derogatory (i.e., against education or traditional
employment) is not allowed.
Encouraging an ABO to limit contact or cut ties to family and friends is not allowed. It is appropriate to
encourage ABOs to maintain a professional appearance and demeanour.
Amway Business Environment
It must be clear that the Amway Business is an equal opportunity business open to all people from all walks
of life.
Quality Assurance Standards 25
POLITICAL COMMUNICATIONS
Endorsement or denouncement of specific candidates, political parties, and/or issues, is not allowed.
Inflammatory labels or personal attacks on the character or integrity of government officials or candidates are
not allowed.
Content Permitted (some examples)
Requirement:
It must be clear that the Amway Business is an equal opportunity business open to all people from all walks
of life – people with varying religious beliefs, political affiliations, ethnic backgrounds, and racial origins and
gender.
Content Suggestion Permitted (some examples):
• Equal opportunity business.
• A business opportunity for everyone.
• Respect for individuals, their individuality, and their individual beliefs.
Additional content permitted with appropriate context or description. To be used only with a clear explanation
that the Amway Business Opportunity accepts all people regardless of their personal beliefs (some examples):
• Preserving free economy and free enterprise.
• Values like accountability, commitment, integrity, honesty, trustworthiness, family, individual initiative.
Content NOT Permitted (some examples)
• Spiritual or religious beliefs are critical to business success.
• Recommendation of spiritual writings or practices that imply success.
• Disparaging remarks about any religious beliefs.
• Inflammatory labels or personal attacks on government officials.
• Demeaning statements regarding personal lifestyle, ethnicity, and gender roles.
Third-Party Materials
Even though BSM is often created by ABO Training Providers, they can also be created by third parties, other
than ABO Training Providers. This section applies to BSM created by third parties only. The third party materials
are treated differently depending upon the category in which they fall. There are three categories of third
party materials: (1) Third Party General Business Materials; (2) Other Third Party Business Materials; and (3)
Third Party Non-Business Materials. If you have any questions about categorizing Third Party Materials, please
contact your BSM Advisor for assistance.
THIRD PARTY GENERAL BUSINESS MATERIALS
Materials that fall into this category do not need to be submitted to Amway India for review and approval
before being sold or distributed to ABOs.
26 Quality Assurance Standards
“Third Party General Business Materials” are materials that:
• Address general business topics that would be useful to ABOs in the operation of an Amway independent
business;
• Do not reference or discuss Amway or a competitor company, Multi-Level Marketing, or Direct Selling;
• Are not produced or authored by any current or former ABO, or any ABO Training Provider;
• Do not contain any information about Amway products, the Amway ABO Compensation Plan, or any other
information designed or intended to solicit prospective ABOs;
• Do not deal primarily with spiritual, religious, political, moral or social issues (see the section called “Third
Party Non-Business Materials” for treatment of these types of materials);
• Do not contain any statements which, when understood in context, would violate the Content Standards
portion of the Quality Assurance Standards;
• Are published through recognized commercial publishing houses and are available through ordinary retail
distribution outlets; and
• Do not undermine or negatively affect the positioning or reputation of Amway, its brands or products &
ABOs .
OTHER THIRD PARTY BUSINESS MATERIALS
Materials that fall into this category must be submitted to Amway India for review and authorization pursuant
to the normal BSM review process. The BSM can only be distributed/sold after approval from Amway and the
BSM has a content review number (CRN) clearly placed on the BSM.
“Other Third Party Business Materials” are third party materials that deal with:
• Business topics, trends, techniques or issues related to Amway Business or direct selling industry;
• Direct Selling;
• The Amway Sales and Marketing Plan, or any other information designed or intended to solicit prospective
ABOs; or
• Any other business related materials that are not Third Party General Business Materials.
Other Third Party Business Materials must be submitted to Amway for review and authorization through the
normal BSM submission process prior to being promoted, distributed, sold or used.
THIRD PARTY NON-BUSINESS MATERIALS
Materials that fall into this category do not need to be submitted to Amway India for review and approval
before being sold or distributed to ABOs.
“Third Party Non-Business Materials” are materials that deal primarily with non-business related topics
including without limitation, relationships, team building, motivation, and do not fall within the categories
of Third Party General Business Materials or Other Third Party Business Materials. Third Party Non-Business
Materials may be offered for sale if they do not undermine or negatively affect the positioning or reputation of
Amway, its brands or products, & ABOs.
Quality Assurance Standards 27
Websites
Disclosures
Please refer to the current Website Rules and Guidelines as contained in the Amway Rules of Conduct.
Obligatory Disclosures
To be compliant with the QAS, all BSM must contain obligatory disclosures, as described in this section,
depending on context and media type. The triggers for insertion of the obligatory disclosures, and the
requirements for appearance of the obligatory disclosures, are set forth below. In addition, Amway may provide
additional obligatory disclosures to the person that submitted the BSM for review together with the BSM
review. BSM will not be authorized by Amway without the proper obligatory disclosures.
TOPIC WHEN TO USE DISCLOSURE
Required Disclosure for
Memorialized BSM
Mandatory on all
Memorialized BSM
Disclosure:
Memorialized BSM: “The purchase and use of this BSM is
optional. I t is for use in India only. While the techniques and
approaches suggested h ave worked f or others, no one can
guarantee that these techniques will work for you.”
Placement:
Print/Video/Slide P resentation/Web Content: Disclosure must
be clearly and conspicuously displayed. For CDs and DVDs, the
disclosure must b e printed on the CD/DVD itself and o n the
cover. For other BSM, the disclosure must appear on the front (or
the beginning of the BSM), or on the back cover (or the end of the
BSM).
Audio P resentation: Disclosure must b e clearly and
conspicuously displayed. The disclosure must be printed on the
cover/packaging (if applicable), and must be recorded a t the
beginning or the end of the audio presentation.
Please note that this disclosure i s in addition t o the other
labeling r equirements for BSM specified in the Program
Standards portion of the QAS.
Required Disclosure for
Tickets to Meetings
and/or Events
On all Tickets to
Meetings, Events,
Conventions,
Gatherings, etc.
Disclosure:
“Purchase of this ticket is optional. No audio or video recording is
allowed. While the techniques and approaches suggested have
worked for others, no one can guarantee that these techniques
will work for you. We hope, however, that the ideas presented
here will assist you in developing a strong and profitable Amway
business.”
Placement:
Disclosure must be clearly and conspicuously displayed on the
front or back of the ticket.
Please note that this disclosure i s in addition t o the other
labelling r equirements for tickets specified in the Program
Standards portion of the QAS.
Lifestyle Disclosure When the income
representation also
reflects income from
sources other than
Amway.
Disclosure:
Print/Video/Slide Presentation/Audio Presentation: The success
depicted in this profile may r eflect income from sources other
than Amway.
Placement:
Print/Video/Slide P resentation/Audio p resentation: Disclosure
must be clearly and conspicuously displayed or read immediately
after the triggering income representation. If not possible or
practical, the disclosure may appear at the beginning or at the
end of the BSM, whichever is closer to the first triggering income
representation.
28 Quality Assurance Standards
ABO ONLY BSM Always for BSM
Intended For ABOs
Only
Disclosure:
“For existing ABOs ONLY. Not for use with prospects.”
Notes for disclosure: the disclosure MUST be clear, conspicuous,
and c ontiguous. The disclosure must appear in a font s ize as
large as that of other text on the same page. If no text appears
on the page, then the disclosure should be the same size as any
other required disclosures appearing in the same piece. The text
of the disclosure must stand alone and no other text may appear
immediately preceding or following the disclosure. There must
be at least one blank space of the same f ont size as the
disclosure between the disclosure and any surrounding text.
Placement:
Print/Video/Slide presentation: The disclosure is to be displayed
at either the beginning or the end of BSM, on each slide of a slide
presentation, or on the cover and face of the BSM.
Audio: The disclosure is to be recorded at either the beginning or
the end of the audio, or on the packaging or cover.
Building the Business
Income Disclosure
When discussing
techniques and/or
approaches for
sponsoring, selling, or
personal use.
When any specific
representations are
made about income
that an ABO has
personally made from
the Amway Sales and
Marketing Plan.
Disclosure:
“While the techniques and approaches s uggested here have
worked for other ABOs no one can guarantee these techniques
and approaches will w ork f or you. W e believe the ideas
presented h ere combined with hard work can assist you in
developing a strong and profitable Amway business. The success
of an Amway business does not come merely by the act of
registering A BOs; n o ABOs earn income by simply r egistering
others. The sale of products to ABOs and customers is essential
for earning income from the Amway business. When the speaker
mentions the “business”, “the plan”, or “the opportunity”, they
refer to the Amway Sales and Marketing Plan.”
Notes for disclosure: the disclosure MUST be clear, conspicuous,
and contiguous with the triggering discussion.
Placement:
Print/Video/Slide p resentation/Audio p resentation: Disclosure
must be displayed or read, as the case may be, immediately after
the triggering discussion o r, if not possible or practical, then
either at the beginning or at the end of the BSM, whichever is
closer to the first triggering discussion.
Disclosure:
Print/Video/Slide P resentation/Audio P resentation: Income a t
the same qualification levels may vary based on personal sales
volume, group sales volume, and organization size and structure.
Placement:
Print/Video/Slide P resentation/Audio p resentation: Disclosure
must be clearly and conspicuously displayed or read immediately
after the triggering income representation. If not possible or
practical, the disclosure may appear at the beginning or at the
end of the BSM, whichever is closer to the first triggering income
representation.
Quality Assurance Standards 29
Speaker Rules
(Applicable to ALL ABOs)
The content of all meetings and events must comply with the Content Standards. That means that those who
are producing meetings/events must ensure that all ABOs speaking at such meetings/events comply with the
Content Standards. In addition, what appears below are rules applicable to speakers at meetings and events
(the “Speaker Rules”). All ABOs speaking at such meetings or events are required at all times to comply with
the Speaker Rules.
Those who are producing meetings/events must ensure that all ABOs speaking at their meetings/events are
aware of the Speaker Rules and the Content Standards.
Section 1. Acceptance
(1) Spiritual/Religious communications
Presenters may not:
• Use the stage as a platform to promote religious and/or personal social beliefs.
• Advocate that success is dependent on holding certain beliefs.
• Recommend certain religious or spiritual writings and practices.
• Conduct religious/worship services.
(2) Political communications
Presenters may not:
• Use the stage as a platform to promote their political beliefs and affiliation.
• Make references to preferences regarding specific political views, parties, candidates or elected officials.
(3) An Equal Opportunity Business
Presenters must promote the Amway business as an equal business opportunity – it’s a business for everyone.
The business for everyone means an acceptance of all people, regardless of their personal beliefs, political
affiliations, ethnic backgrounds, racial origins and gender.
(4) Moral/Social communications
Positive statements related to values such as trustworthiness, honesty, integrity, responsibility, commitment,
family, individual initiative, etc. are permitted.
Demeaning statements regarding personal lifestyle, ethnicity, or the roles of males and/or females are not
permitted.
Using the stage as a platform to promote personal social beliefs or social and cultural issues are not permitted.
Section 2. Accuracy
The presentation of the Amway business has a critical impact on the reputation and credibility of the presenting
ABO, the Sponsor/Line of Sponsorship (LOS), Amway, and the overall business.
A general rule is to “under-promise” so the business can “over-deliver”. The goal is to ensure that Prospects and
ABOs have realistic expectations about the business, understand how income is earned, and are clear about
the time and effort required to earn income as an ABO.
30 Quality Assurance Standards
(1) Amway’s Role
The Amway Business must be presented as an opportunity to gain income through the retailing of products and
the mentoring of others to do the same. It’s a business including products and product education, distribution,
compensation, customer service, and the Sales and Marketing Plan. The Presenter must not misrepresent the
relationship of the ABO to Amway by, for example, suggesting or implying that Amway is “just a supplier”,
or that the ABO represents a business opportunity of which “Amway is a part”, or that the ABO is an Amway
e-commerce distributor, or that the ABO “outsources” administrative support to Amway, etc.
(2) ABO Role
Presenters must not promote the use of false, misleading, inaccurate, or deceptive statements with Prospects
or other ABOs. Presenters must promote behaviour that results in an ABO making themselves known as an
Amway Business Owner, as soon as possible. It’s necessary to identify the purpose of the contact – namely the
sale of Amway products and/or to introduce the Prospect to the business. The invitation to see the Plan may
not be disguised.
(3) Role of the ABO Training Provider and/or Third Party Vendor
ABOs must understand that the participation with the ABO Training Provider and / or third party vendor is
voluntary and participation does not guarantee success. Providing examples of how participation with the ABO
Training Provider and/orthird party vendor contributed to the growth of a profitable business is acceptable.
The primary business relationship of an ABO is with Amway and not a support system or organization. To imply
otherwise is inaccurate and misleading.
(4) Business Support Material Role
Amway believes that the use of BSM and attendance at meetings may be an effective tool in building an ABO’s
business. However, Amway believes that BSM should do more than just motivate. Amway believes that the
use of tools and teachings developed by successful organizations and their leaders should impact the Amway
business in a meaningful and measurable way.
Ultimately, the decision to purchase BSM and/or attend events is strictly voluntary. It is entirely optional and
should be presented as such. The entitlement for an ABO to receive support from their sponsor or upline
Platinum cannot be conditioned upon whether or not BSM are purchased.
ABOs must promote only those BSM which are officially authorized by Amway India for use in the market.
(5) Open and accurate representation of the Sales and Marketing Plan
The Sales and Marketing Plan should not be represented as anything other than what it is: the business and
compensation framework for an independent Amway business. Prospects must understand this as well as the
fact they are entering into a contract with Amway, which includes the rights and responsibilities that come
with being an ABO.
The Plan should not be positioned as a “get rich quick” scheme. ABOs must not guarantee any level of success
and diminish the time and effort necessary to build an independent Amway business.
(6) Personal consumption
Retailing of products and mentoring others to do the same is fundamental to the Amway business. Implying
that a successful business can be built solely on personal consumption is prohibited by the Rules of Conduct.
Having customers is the primary component of the Sales and Marketing Plan. Prospects and ABOs should
understand how having a customer base contributes to a profitable business.
Quality Assurance Standards 31
(7) Self-improvement program
Presenting the business primarily as a self-improvement program rather than a ‘for-profit business’ is a
misrepresentation. For example, presenting the business as a way to improve yourself, save your marriage, or
improve relationships with your family or others implies that the primary activity in the business is something
other than generating profit. The self-improvement aspects of the business are intangible benefits and should
be presented in that context.
(8) Sponsors-only
An Amway business is built on the balance of retailing products and sponsoring and mentoring others who
do the same. The Amway Sales and Marketing Plan does not compensate ABOs for the act of sponsoring .
Compensation is earned when products are sold to customers. To imply that an ABO can be successful or earn
from merely recruiting and sponsoring others is an inaccurate representation of the business opportunity.
(9) Earning representations
Direct or indirect earnings representations must be truthful, clear, accurate, and not misleading. Representations
to Prospects and ABOs can only reflect the income available or earned through the Amway Sales and Marketing
Plan and must exclude all other sources of income.
ABOs may use only those earnings and/or bonus representations based on their own personal experiences,
provided that they at the same time disclose the average income, earnings, and sales figures and percentages
as published by Amway. They may disclose only other current financial figures about Amway as published by
Amway.
Use of the terms “financial security,” “rich,” “wealthy,” and “millionaire” could exaggerate and suggest a level of
earnings that are not typical and may be unacceptable, depending on context. Acceptable terms are: “achieving
your financial goals,” “financial flexibility,” or “financial growth.”
Use of the terms “residual income”, “residuals” ,“passive income”, “royalty income” or “royalties” misrepresents
the nature of earnings from the Sales and Marketing Plan. These terms imply that earnings can continue
endlessly without further effort. The Rules of Conduct require fulfilment of certain responsibilities. Acceptable
terms are “leadership bonus”, “maintainable”, “sustainable” income.
(10) Guarantees of results
Amway offers an opportunity, not a guarantee. Language that implies a guarantee of success misrepresents
the business being offered. Use of "risk-free” or other terms that imply a guarantee of results must be avoided.
Each ABO determines the amount of time and effort he will devote to building an independent Amway business.
There are no guarantees that one will achieve a particular level in any particular time frame, as results are
individual and vary widely.
(11) Sponsorship responsibilities
Each ABO must personally provide training and motivation to other ABOs they have sponsored.
(12) Retirement, inheritance and an Amway Business
The Amway Business does not offer “retirement” in the traditional sense because it requires effort and
qualification to maintain earnings. It will produce income only so long as it is actively operated.
One of the attributes of the Amway Sales and Marketing Plan is the ability of an ABO to build and establish a
substantial business and then pass it on to his heirs or beneficiaries.
32 Quality Assurance Standards
Certain frequently used "retirement" phrases – including “never work again”, “always on vacation”, “always
travelling,” or that ABOs have “freedom from work” or are “free” – imply that no work is required after one
builds an Amway business to a certain level, and so must not be used. Use of the terms “residual income”
“residuals”, “passive income”, “royalty income”, or “royalties” is also unacceptable, as they misrepresent the
nature of earnings from the Sales and Marketing Plan.
(13) Independent contractor relationship
ABOs own their businesses and operate as independent contractors. Every ABO has a contractual relationship
with Amway, own their Amway business and are personally responsible for managing their Amway business.
An ABO is not an employee, agent, or legal representative of Amway or any other ABO.
(14) Facts and figures
Anything, including statements, statistics, direct quotations, and other information, used to promote the
business or Amway’s products must always be correct and substantiated. Sharing unsubstantiated information
could be misleading and damage the credibility of Amway, the presenting ABO, the business, and ABO
organizations. Statements that cannot be substantiated must never be used in any support materials.
References to the DeVos and Van Andel families should be made only in conjunction with ownership of Alticor
and the Alticor family of companies, including Amway. References to any of the private projects, businesses,
and philanthropy of the Van Andels and DeVoses must always be accurate and with a clear distinction between
those and Amway and the Alticor family of companies.
Graphs, visuals, quotes, and references to statistical data must be substantiated with an information source
and date. They must also be current (no more than 3 years old). Additionally, if you reference material from a
copyright-protected work and are using either a substantial portion of the work or such portion that represents
the essence of the work, then written permission or authorization for use from the source must be provided
prior to authorization by Amway’s BSM review team.
Third-party materials such as articles or books, when used to support or promote Amway’s business model,
opportunity, or products, must be reviewed and authorized for use.
(15) Other business opportunities
Presenters may not promote any other business opportunity other than the Amway Business, nor may
participants be solicited from stage to attend meetings for the purpose of presenting another business
opportunity at any future date.
Presenters may not substitute group or non-Amway organizational identity for the Amway Business.
(16) Average annual income – Pin level wise
Speakers must use the average incomes published by Amway while describing the income from the business at
different Pin level.
(17) Product Claims
Claims for Amway products must be used verbatim from official Amway India sources and cannot be altered/
modified in any way.